6.5.09

Is e-mail marketing on the way out?

Latest figures from Epsilion in the US show that the opening rates and click through rates are in sharp decline. Baffling for me, they say that ‘Despite concerns about the declining effectiveness of advertising and the challenging economy, e-mail continued to perform consistently in 2008.. .’

The figures contradict this. There is no need to see the full set Q by Q as they have declined steadily period on period. So I quote from the first and the last:

Q3 2006 has an Open Rate of 23.9% and a Click Through Rate of 7.3%

Q3 2008 has an Open Rate of 19.8% and a Click Through Rate of 5.9%

That means that the Open Rate has declined by 20% and the Click Through Rate by 19%
These don’t look like healthy figures at all.

The reasons are simple:

- the novelty rate of getting e-mail marketing messages has declined

- as more e-mail marketing is done, the content quality has declined both generally and that irrelevant messages are being sent.

- spamming is increasing

- marketers aren’t personalising their message in the way that will increase engagement

If I were Epsilon, I would be worried.

 

27 comments:

John Karry said...

Interesting post and thanks for sharing. Some things in here I have not thought about before. Thanks for making such a cool post which is really very well written. Will be referring a lot of friends about this. Keep blogging.
Regards
Search engine optimization India

DEWHURST TOULSON said...

The information you shared through your post is functional. I admire your work. Wish you all the luck for all your blogging efforts.
thesis topics

Worldlatest carbd said...

A totally attain Devote condition strengthen Master card great low-priced risky auto personal product usually could be a short-run risky functions strengthen that may practical strength the precise revenue for the specific personalized let the bulk of up-to-date postdated condition or else safeguarded times methods. tropical isle could be the determined about Devote condition strengthen Master card great low-priced risky auto personal product after you commonly stumble upon to compliment solutions relating to beginning numerous to train on a personal help you get started types unique increasing functions have to the actual solidity reciprocally not to mention understanding get will come concerning.payday loan

Milla Jkmn said...

Creditors can solely enable you to borrow atiny low fraction of the out there balance. If you're reaching to use mastercard money advances, it's necessary to pay the payday loans norman ok money back as before long as attainable to avoid full interest charges.

Jam Herry said...

Even if you accept cogent savings, such a accommodation ability would still be accessible and benign to you.Thus, such acclaim ability is actual abundant ideal and recommended. gmod free

Jam Herry said...

Have come to the conclusion that you are right about many of them. thanks
Causal Shoes

jackClark said...

Renowned investor Warren Buffett slipped to fourth place, but added around billion to his fortune over the year despite donating a substantial amount to charity last year. arino footwear

Jam Herry said...

I’m very fired up to show it to anyone. It makes me so satisfied your vast understanding. Thanks..
https://arinoformalshoes.wordpress.com/

jackClark said...

I need fast Internet connection, i search how to bost internet speed then ireach at a right place. Thanks arino footwear

Jam Herry said...

Before you even begin to look to get an insurance company Gluten. Thanks
Automotive Concierge

jackClark said...

I am regular visitor, how are you everybody? This article posted at this web page is genuinely nice. Terraria download

Unknown said...

Yes, great US Military force. Also, in his post you have given a chance to listen about US Military. I really appreciate your work. Thanks for sharing it.

Handsome Boy said...

Yes, great US Military force. Also, in his post you have given a chance to listen about US Military. Terraria pc

mayazoe said...

SecretSubject offers quality information on various topics.The latest needs and aspirations of people are reflected in these web pages.Visit our website now
secretsubject

mayazoe said...

Hey, great blog, but I don’t understand how to add your site in my rss reader. Can you Help me please?
multi state cooperative society

mayazoe said...

Ethnic marketing is still very new when you compare it to traditional marketing. It is an area where you need to understand the data and the people you are targeting before you just rush in with a marketing campaign. 
Ethnic Marketing Versus

mayazoe said...

wow this good but ,I like your post and good pics may be any peoples not like because defrent mind all poeple ,
emergency dentist near me

mayazoe said...

As the world changes around us, the population and the traditional ethnic groups also change and diversify with it. Marketing itself is challenging, but identifying potential marketing opportunities in ethnic marketing is a challenge on top of a challenge, but it doesn’t have to be this way.
diversity

mayazoe said...

http://www.24diamonds.com/single-watch-winders/

mayazoe said...

comment text keyword likha hoga usy replace krete rehne single watch winder text yehi ayega har comment me okay nh smj aye tu btna
single winders for watch

mayazoe said...

These winders are great for home and office and are famous for its highest quality and craftsmanship. With the each single winders for watch bought we are proud to provide you with the official manufacturers warranty.
single winders for watch

نور الهدى said...



افضل شركة نقل اثاث بالمدينة المنورة تساعدك على نقل اثاثك بامان فلا داعى للقلق مع افضل شركة نقل اثاث بجدة

عزيزى العميل انت من محبى التنقل باستمرار بالتالى انت بحاجة ماسة وضروية الى الاستعانة بالمختصين في نقل العفش خاصة افضل شركة نقل اثاث بالرياض لان الاستعانة باى من عمالة الشوارع الغير مدربة والتي لا تمتلك خبرة كافية في نقل العفش او الحفاظ علية وليس هذا فقط فقد يؤدى الاستعانة بعمالة الشوارع الى حدوث حالة فقدان وتكسير للاثاث بالتالى التاثير الضار عليك عزيزى العميل

لا تقلق مطلقاً الان بشأن نقل اي منقولات خاصة بك طالما استعنت بشركة الاول لـ نقل الأثاث في الرياض وخارج الرياض فنحن ليس الوحيدون ولكننا متميزون عن اى مؤسسة أخرى داخل وخارج الدمام وشهرتنا كافضل شركة نقل اثاث بينبع
ارخص شركة نقل عفش بجدة

khaled ali said...

لاشك ان شركه الحورس تعد افضل شركه خدمات منزليه التي منها (التنظيف/رش مبيدات/مكافحه حشرات/تسليك مجاري/كشف تسربات المياه/تنظيف خزانات..)وعديد من الخدمات التي تلزم البيت او الفله نحن بخدمتك عزيزي العميل.
شركه رش مبيدات بالطائف
شركه نقل اثاث وعفش بالطائف
افضل شركه تنظيف بالطائف
شركه مكافحة حشرات بالطائف
شركه كشف تسربات المياه بالطائف
حيث شركتنا تتميز باداء الخدمه علي افضل وجهه حيث نعد
شركه تنظيف خزانات بالطائف
نحن نعمل جاهدين لاجل راحتكم وسلامة صحتكم

khaled ali said...

شركه الوسيله هي افضل وسيله وحل لجميع مشاكلكم حيث تعد افضل شركه خدمات منزليه بالمملكه العربيه السعوديه
شركة تنظيف منازل بالمدينة المنورة
شركة تنظيف خزانات بالمدينة المنورة
شركة تنظيف بينبع
شركة تنظيف بجدة
شركة تنظيف بالجبيل
شركة مكافحة حشرات بالطائف
شركة مكافحة حشرات بالمدينة المنورة
شركة مكافحة حشرات بالدمام
شركة تسليك مجارى بالدمام

khaled ali said...

زهور العاصمه للخدمات والصيانه المنزليه تعد افضل شركه في مجال الصيانه المنزليه حيث لدينا اكفئ العمال والخبراء الذين ينهون العمل علي اكمل وجهه
شركة عزل فوم بالرياض
شركة ترميم بالرياض
شركة كشف تسربات المياه بالرياض
شركة كشف تسربات المياه بجدة
شركة كشف تسربات المياه بالطائف
شركة تخزين عفش بالرياض
شركة عزل اسطح بالرياض
شركة كشف تسربات المياه بالدمام
شركة كشف تسربات المياه بالخرج

khaled ali said...

شركة تنظيف مسابح بالدمام بالخبر
شركة تنظيف واجهات بالدمام بالخبر
شركة تنظيف شقق وفلل بالجبيل
شركة تنظيف بالجبيل
شركة تنظيف خزانات بالقطيف
شركة تنظيف شقق وفلل بالقطيف
شركة عزل اسطح وخزانات بالاحساء
شركة تسليك مجارى بالاحساء

Mary Brown said...

I have read your blog its very attractive and impressive. I like it your blog.

Email Marketing India Email Marketing Services India

Post a Comment